Defined Media / About Adam

Adam Davidson

Creative thinking. Practical skills. From concept to finished.

I’m the designer behind Defined Media. My work brings together 35 years of industry experience across graphic reproduction, retouching, illustration and design.

It started with graphic arts

I started at 17 in graphic reproduction and retouching, completing a trade certificate before studying graphic design and marketing at Enmore Design Centre in Sydney.

I’m trade-qualified in prepress, with 25 years of experience using Adobe Photoshop for retouching, colour correction and image enhancement. That practical grounding still shapes my work at Defined Media. My breadth of skills lets me take a project from the initial idea through design and production to the finished result. Whether it’s a website, video, digital campaign or printed piece, you work directly with me throughout, with one consistent creative direction.

I also offer motion graphics, video production and CG effects, working with Adobe Premiere Pro and After Effects.

I also offer offset and digital printing, bringing design and print together with the practical knowledge of a trade-qualified prepress professional.

Fifteen years in media

During my fifteen years at Fairfax Media, I started in retouching before moving into magazine cover illustration, editorial illustration and design. That included cover illustrations for Good Weekend, alongside editorial layout work.

Designing for the page brought image-making and typography together. The cover had to catch the reader's eye, and the layout had to carry them through the story.

Good Weekend What a tweet! cover featuring a blue bird with its beak tied inside a birdcage — **What a tweet!**Good Weekend, cover illustration by Adam Davidson

Good Weekend A little birdie told me editorial spread featuring a blue bird flying out of a cage — **A little birdie told me…**Good Weekend, editorial illustration by Adam Davidson

Explore illustration

Design for the community

Alongside work in advertising agencies and design studios, I’ve designed for government organisations, creating publications, campaign artwork and information for local communities.

The work below brings together projects for Inner West and Marrickville councils, from posters and publications to detailed maps.

History Week Goes Pop poster with a diving figure against yellow and pink — **History Week Goes Pop!**Inner West Council, Library & History

Young Creatives Awards poster with colourful dimensional lettering on blue — **Young Creatives Awards**Inner West Council, Library & History

Tomorrow’s Dulwich Hill design with a hand-drawn neighbourhood map and people on folded paper surrounded by grass — **Tomorrow’s Dulwich Hill**Marrickville Council

Inner West Council induction publication spread with community information, a ward map and demographic charts — **Councillor induction**Inner West Council, publication design

Marrickville Matters Winter 2015 cover with a red masthead and a photograph of a child in a yellow butterfly costume — **Marrickville Matters**Marrickville Council, publication design, cover

Detailed map of Sydney’s Inner West showing suburbs, streets, parks, waterways and transport routes — **Inner West area map**Cartographic design

Marrickville Matters contents and news spread with red typography, columns and infographics — **Marrickville Matters**Marrickville Council, publication design, inside spread